I was recently invited to attend New Balance’s ‘Design It. Share It. Wear It.’ Event celebrating the new 574 customization kiosk at the New Balance Experience Store on Fifth Avenue.
In addition to great gift bags, custom shirts with Five Seven Four and Made In The USA (which reminded me of Miley Cyrus) imprinted on the front were made on-site and given away. They also had several big giveaways, including a trip to Maine, that were raffled off throughout the evening. Although I didn’t win any of the giveaways, I did walk away from the event with a free, new pair of my own customized New Balance 574s!
All guests were treated to the opportunity to customize their own 574s using the new customization kiosk at the New Balance Experience Store. From the sole and the shoe laces to the logo embroidery and the tongue label, every element of your 574s can be customized using the extremely easy-to-use customization kiosk. You can also name your 574s.
Here are my custom New Balance 574s, The Mean Green, designed by me, for me:
If you can’t make it to New Balance’s Experience Store, need not worry! You can also design your own 574s on New Balance’s website. A custom pair of New Balance 574s cost $139.95.
The event also celebrated and recognized New Balance’s continued commitment to manufacturing products in the United States. For more than 75 years, New Balance has been committed to creating quality products in the United States. Believe it or not, New Balance is one of the only athletic shoe manufactures that can make this claim (which is all the more reason to celebrate!).
Follow me on Instagram (@justinbreton) to see where I take my custom 574s, The Mean Greens!
The New Balance Experience Store is located at 20th Street and 5th Avenue.